Shopify Theme Customization
Collection & Tagging
Paper and Grace is a thoughtful stationery shop selling inspired goods for the home, workplace and everyday. In addition to their e-commerce store, they have two brick-and-mortar locations in Bozeman, Montana.
The owner of Paper and Grace reached out to me in need of help with their existing Shopify site. Their product collections and tags were disorganized without a system in place. And the frontend of the site was difficult for users to navigate. She also felt the design was uninspiring.
I got started with site mapping, clearly defining the collections to ensure that every product type could be easily discovered. Then I provided theme recommendations and customizations, leveraging a modern design that showcases their brand and products. I also installed and configured a product filtering app that allows users to quickly and easily filter what they’re looking for when browsing any collection.