Paper and Grace

Paper and Grace is a thoughtful stationery shop in Bozeman, Montana that curates a selection of products designed to enhance the home, office, and everyday celebrations.

With a strong commitment to improving the quality of daily life, Paper and Grace offers an array of beautiful and functional items. Their passion lies in providing high-quality goods that foster connection, organization, and inspiration. Recognized for their unwavering dedication to stationery, Paper and Grace proudly secured a spot on The Shopkeepers’ esteemed list of the top 10 stationery shops in 2019.

Project Details
Paper and Grace sought assistance to improve their existing Shopify website. The site suffered from disorganized product collections, a challenging user experience, and uninspiring design. To address these issues, I implemented a systematic approach.

First, I developed a site map to redefine product collections and ensure easy product discovery. Then I recommended and customized a modern theme that showcased their brand and products effectively. Additionally, I integrated a product filtering app, enabling users to quickly find what they were looking for while browsing any collection.

The results were significant; the restructured collections and improved tagging system led to a more organized website, enhancing user navigation and reducing bounce rates. The new design and attention to detail reflected Paper and Grace’s brand identity, creating an inspiring and memorable online shopping experience. And the integration of the product filtering app streamlined product discovery, resulting in improved conversion rates and increased sales.

Front-End Designer
Site Mapping
Shopify Theme Customization
Custom HTML & CSS
App Configuration
Collection & Tagging
Customer Notifications